Beginner's Guide to Book Marketing
April 15 - June 3, 2023 Zoom live Classes
Geared toward the Marketing Beginner, this course covers all the basics you need to set yourself up for success in marketing your books.
April 15, 2023
Week 1: Building the Foundation
- The importance of Goals and their influence on your writing journey.
- The importance of Routines.
- The 3 foundations of Ethical Marketing.
- The 3 Cs
- A Challenge.
Download: Presentation PDF Handouts Recording
April 22, 2023
Week 2: The First Steps
- Breaking down financial goals
- E-mail manager basics
Download: Presentation PDF Handouts Recording
April 29, 2023
Week 3: Fans and Funnels
- What do we mean by 'conversion'?
- What is a Marketing Funnel?
- How do you build your Marketing Funnel?
- What is a reader magnet?
- Live demo: building a reader magnet image
Download: Presentation PDF Handouts Recording
May 6, 2023
Week 4: Effective Use of Social Media
- Data on Social Media
- How to Use Social Media
Download: Presentation PDF Handouts Recording
May 13, 2023
Week 5: Subscriber Lists and Newsletter Creation - Hands On
- A look through a recent BookBub survey on subscriber list building
- Hand on newletter creation in Mailerlite (not included in video to protect data -- you can rewatch the video of week 2 to follow walkthrough.
- No Handout this week
Download: Presentation PDF Handouts Recording
May 27, 2023
Week 7: Social Media Revisited
- A Summary of Week 4 social media surveys and data
- A deeper dive into social media content strategies
Download: Presentation PDF Handouts Recording
June 03, 2023
Week 8: Course Wrap-Up
- A summary of the core principles from the rest of the course
- Links to useful tools.
- Point form reminders of how to proceed
- No Handout this week
Download: Presentation PDF Handouts Recording